The media and entertainment industry is entering a new era, and leading the way are two powerhouse names: The Walt Disney Studios’ StudioLAB and Deloitte. Their newly announced collaboration is focused on transforming the creative process with next-generation technology — and it signals exciting changes ahead for how stories are imagined and produced.
StudioLAB, Disney’s hub for innovation, has been working alongside Deloitte’s Media & Entertainment Practice to design tools that empower storytellers in entirely new ways. One of their first initiatives is a Virtual Reality previsualization tool that places scene-building capabilities directly into the hands of directors and creative leads. Instead of relying on complex modeling software or time-consuming sketches, creative teams can experiment with camera moves, actor placements, and props in real time.
The goal is to streamline the creative process, allowing ideas to be tested, shared, and refined faster than ever before. By giving creative leaders intuitive, hands-on tools, StudioLAB and Deloitte are helping bring bold ideas to life with fewer barriers.
According to China Widener, Deloitte’s Vice Chair for Technology, Media, and Telecommunications, the industry is undergoing a major transformation driven by new technology, and it’s essential to equip creatives with the right resources. StudioLAB’s Jamie Voris echoed this, emphasizing that innovation is at the heart of Disney’s mission to deliver unforgettable storytelling experiences.
This partnership is more than just a technological advancement — it represents a shift toward more agile, collaborative, and visually dynamic storytelling. As new tools like these become the norm, the possibilities for filmmakers, writers, and content creators will continue to expand.
By blending imagination with cutting-edge innovation, Disney and Deloitte are setting the stage for the next chapter in media and entertainment — and it’s clear that the best stories are still ahead.
Learn more online: https://studiolab.disney.com/
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